Between the recent $1 billion sale of Instagram and Facebook's imminent IPO, social media is center stage these days. Aiming to grab some of the spotlight is Stublisher, a photo- and video-sharing web service launched this April by undergrads Kyle Bañuelos and Ryan Jesenik, and their cofounder and CTO, Zachary Collins, a high-schooler with several previous ventures to his name. What sets Stublisher apart in a crowded field is that it enables users to see images posted by anyone who attended a specific event--instead of only what people in their networks have shared. "In a lot of the social media platforms right now, it's more friend-to-friend. It's not really a public environment," explained Jesenik. "We're trying to incorporate multiple perspectives." A soft launch timed to coincide with the UO's Earth Week celebrations enabled the team to see their product in action.